“Success in building a comprehensive system of services for young children requires a historical shift in public perceptions and public will.” 
- Dean Clifford, Ph.D

While there are many organizations who value young children and are engaged in public information efforts, research of the available data sources shows that many families continue to lack the information and knowledge they need to feel supported and informed. 

First Things First seeks to close that gap, and provide effective information to the audiences who need it.  Targeted messages, to groups that have specific connections to early childhood in particular, are needed to create a continuous flow of information that is current, consistent and relevant.